DICKIES LAUNCHES TACTICAL COLLECTION FOR LAW ENFORCEMENT INDUSTRY
FORT WORTH, TEXAS (April 1, 2014) –– Dickies®, the global leader in workwear, announced today the addition of a tactical collection designed for the law enforcement industry. For more than 90 years, Dickies has built a reputation in the marketplace for providing durable, comfortable and functional workwear at an unmatched value. The brand is continuing its legacy with field-tested tactical wear developed to help when seconds count and movement matters.
When duty calls, Dickies Tactical Collection performs. “We’re honored that our new tactical line is a true collaboration between our design team and the men and women working hard to protect and serve our country,” said Alex Smith, senior vice president of occupational wear at Dickies. “The law enforcement industry is an important market for Dickies and is part of the fabric of the brand. We began outfitting men and women in the military during World War II and look forward to expanding our offerings in the tactical segment by meeting the needs of today’s law enforcement officers.”
• Lightweight Ripstop Tactical Pant
• Canvas Tactical Pant
• Long Sleeve Tactical Shirt
• Performance Tactical Polo Shirt
• EMT Pant
Developed with mobility and comfort in mind, key product features include mag pouches, pockets for documents and cell phones, knife and mic clips, and a loop for sunglasses. In addition to these functionality features, the collection offers water-repellent fabrics, UV protectant, reinforced double knees, breathable fabrics, hidden vents and expandable waistbands with grippers to enhance mobility.
Not only is this collection designed to meet the needs of law enforcement officers, the purpose-built apparel was tested by U.S. sworn officers throughout the U.S.
“Our new tactical line underwent extensive testing with law enforcement officers across America, and their feedback was integral to the final design elements of the line. We were pleased to learn that a large number of the officers tested have high awareness of our brand and wear Dickies while off the job,” added Smith.