Under Armour...
"The Logo Is Our Guarantee"

Once again we're proud to spotlight another of our outstanding brands – Under Armour.

It all began in 1996 when Kevin Plank, a former college football player, wanted to create a t-shirt that worked with the body to regulate temperature by wicking away moisture instead of absorbing it. This would, in turn, enhance the body's physical performance. By using a superior fabric that provided the right amount of compression, plus an exclusive moisture management system, the first Under Armour t-shirt was born.

Creating and Perfecting Performance Apparel

Under Armour is credited with creating the performance product industry, thanks to its performance-enhancing micro-fiber gear. After more than a decade Under Armour has expanded their line from just t-shirts, to an entire line of performance clothing for men, women and children – including HeatGear®, ColdGear® and AllSeasonGear® to accommodate variable temperature extremes world wide. They've even launched a series of outerwear gear for snow sports, hunting and tactical operations.

But, even after more than 10 successful years, Under Armour does not rest on its laurels. Its fabric lab keeps UA competitive by consistently engineering textile innovations and new technologies to improve their products as well as your experience wearing them. And they guarantee your satisfaction. As the company likes to say, "The Logo Is Our Guarantee."

Involved in the Community

Another thing that makes Under Armour a special company is how their employees give back to the community. They want to make a difference, and not just with performance apparel, but within their own communities. Under Armour and its employees donate their time and money to a lot of worthy causes like The Rock Foundation, Make-A-Wish Foundation and the Ronald McDonald House, just to name a few.

Superior performance products from a company that cares enough to give back to the community. Is it any wonder they're part of CHIEF's all-star line up?

For the best selection of Under Armour, look to CHIEF – your Under Armour authority.